ART MOSCOW FORUM: Art market professionals for the first time will discuss the future of the industry in a new reality

On April 13, Gostiny Dvor hosted the ART MOSCOW FORUM, organized jointly by Association of Galleries and ART MOSCOW Fair, where art industry professionals will discuss the prospects for market development in the conditions of a new crisis for the first time.

Within the framework of the Forum, four discussions were planned on the general prospects of the art market, the potential of art associations, NFT, art blogging and the media.

Forum Program
12:30 – 14:00
12:30 – 14:00
New Focus: problems and prospects of development of the Russian art market during the crisis
The Russian art industry is entering the most difficult period in its history. The communication channels built over the years between the Russian and the global, mainly Western European, market are now collapsing before our eyes.

What opportunities do we have to preserve the art market, and can we talk about the international prospects of Russian art? Is it worth focusing on the internal potential of the industry today, or is it time to bet on alternative markets?

Within the discussion "New Focus: Problems and prospects of the development of the Russian art market during the crisis", experts publicly discussed the consequences of the global political crisis for the Russian art industry for the first time.
14:00 – 15:30
14:00 – 15:30
Art media: bloggers vs media
Is it possible today to have a serious conversation about art with a reader, viewer, subscriber? Or in pursuit of fast information consumption, the audience is ready only for funny memes?

The crisis of print media is increasingly bringing journalism closer to blogging, while some bloggers are taking the path of serious journalism. For the inexperienced reader, the question of the author's competencies and status is increasingly open - who can be trusted and who can not? This question especially arises during the period of political crisis, which we all found ourselves in.

On the other hand, there is a feeling that institutional criticism in Russia is possible only within the framework of telegram channels (often anonymous). How much does it harm the development of the industry if it takes any criticism painfully?

During the discussion, experts discussed how the "forces" are located in the media field about art today. Is it worth talking about the competition between art bloggers and professional art publications, or are they functionally different elements of the system and work together to cover events, art criticism and advertising exhibitions?
16:00 – 17:30
16:00 – 17:30
In unison with the market: who needs associations of artists and why
Creative associations of artists have existed at all times. Connected by a common aesthetic or views on the profession, wanderers united in the XIX century and avant-gardists in the XXth. Today, associations of artists are still common, but there is a need not only for a creative union, but also for a tool to support each other and a professional dialogue with other participants in the art environment: museums, galleries, collectors, the state. Years of pandemics and crises have shown that artists are the most vulnerable participants in the art market, and they especially need to build direct dialogues without intermediaries.

Representatives of various associations specializing in supporting artists talked about their experiences, as well as discussed why and how artists should support each other and participate in the activities of other professional communities. They shared key issues of concern in the art industry, as well as their views on the role of professional communities in solving these problems.
18:00 – 19:30
18:00 – 19:30
NFT: Is there life after hype?
Crypto art rapidly broke into the art world a few years ago and has not slowed down since then. Leading auction houses put NFT objects up for auction and sell for millions of dollars. In Russia, more and more participants of the art world are looking at digital art and starting to work with it. For example, at the end of 2021, the first offline NFT auction was held in Moscow. However, while some market participants see the future of NFT art, others are skeptical about its collectible value.

Is NFT a new hobby for designers and programmers or a real art? What are the prospects for its development in Russia and the world? What can be done with pricing, which is hardly unified in crypto art today? And finally, who buys it?
ART MOSCOW. The Fair of Classical and Modern Art is a unique project, the only largest fair harmoniously combining classical, modern and jewelry art of the highest level within one exhibition space. ART MOSCOW is the oldest art fair in Russia, held since 1996.

Public discussion programs are held within the framework of the fair. In 2021, the international forum Art Moscow Online was organized, which was attended by leading experts of the world art market. Art Moscow Forum is a logical continuation of the project, implemented jointly with the Association of Galleries.
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